Rules Of Contagion: Why Things Spread- & Why They Stop

Item Information
Item#: 9781541674318
Edition 01
Author Kucharski, Adam
Cover Hardback
 


From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? InThe Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.
Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.
Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior,The Rules of Contagionis an essential guide to modern life.