What Makes Your Brain Happy & Why You Should Do The Opposite

Item Information
Item#: 9781633883499
Author Disalvo, David
Cover Paperback
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Science writer David DiSalvo distills the latest research on how our
ains work into easy-to-understand lessons that will give average readers insights into their habitual behavior.<
><
>This book reveals a remarkable paradox: what your
ain wants is frequently not what your
ain needs. In fact, much of what makes our
ains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making.<
><
>Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our
ains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced
ains and, consequently, living more fulfilled lives.<
><
>Newly revised to include the latest research on the workings of the
ain,What Makes Your Brain Happyis an essential tool for understanding yourself.