For Intermediate Microeconomics courses.

This package includes MyLab Economics.

 

Microeconomics and its role in decision making and public policy

Microeconomics exposes readers to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps you understand what's going on in the world of business. It also shows you how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The9th Edition further illustrates microeconomics' relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. WithMicroeconomics, you will be able to fully appreciate how a modern economy functions.

 

Also available with MyLab Economics

MyLab-¢ Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE:  You are purchasing a standalone product. MyLab Economics does not come packaged with this product. If you would like to purchase both the physical text and MyLab Economics, search for:

 

0134086317 / 9780134086316Microeconomics Plus MyLab Economics with Pearson eText -- Access Card Package,9/e

 

Package consists of:

0134143078 / 9780134143071MyLab Economics with Pearson eText -- Access Card -- for Microeconomics 0134184246 / 9780134184241Microeconomics

 

For Intermediate Microeconomics courses.

 

Microeconomics and its role in decision making and public policy

Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what's going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The9th Edition further illustrates microeconomics' relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. WithMicroeconomics, readers will be able to fully appreciate how a modern economy functions.

 

Also available with MyLab Economics

MyLab-¢ Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Part 1: Introduction: Markets and Prices  

1. Preliminaries  

2. The Basics of Supply and Demand  

 

Part 2: Producers, Consumers, and Competitive Markets  

3. Consumer Behavior

4. Individual and Market Demand

5. Uncertainty and Consumer Behavior

6. Production

7. The Cost of Production

8. Profit Maximization and Competitive Supply

9. The Analysis of Competitive Markets

 

Part 3: Market Structure and Competitive Strategy

10. Market Power: Monopoly and Monopsony

11. Pricing with Market Power

12. Monopolistic Competition and Oligopoly

13. Game Theory and Competitive Strategy

14. Markets for Factor Inputs

15. Investment, Time, and Capital Markets

 

Part 4: Information, Market Failure, and the Role of Government

16. General Equilibrium and Economic Efficiency

17. Markets with Asymmetric Information

18. Externalities and Public Goods

19. Behavioral Economics

 

Appendix: The Basics of Regression

Answers to Selected Exercises